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Structured Data

Schema.org JSON-LD — presence, types, and validation of required properties (Product, FAQ, Article).

What We Check

We look for JSON-LD structured data (Schema.org) and validate required properties for common types: Product, FAQPage, Article.

Individual Checks

JSON-LD Presence

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Checks for JSON-LD structured data presence.

Example: <script type="application/ld+json">
Best practice: ≥1 type

Schema Validation

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Validates required properties for common Schema types.

Example: Product, FAQ, Article
Best practice: Valid properties

Identity Schema

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Checks for Organization or Person schema to identify site ownership.

Example: @type: Organization
Best practice: Present

LocalBusiness Schema

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Checks for LocalBusiness schema for local SEO.

Example: @type: LocalBusiness
Best practice: Present

Why It Matters

Structured data enables rich snippets in search results — star ratings, FAQ accordions, product prices. They increase CTR by 20-30%.

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