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Technical SEO

HTTP status, redirects, GZIP/Brotli compression, HTTP/2, HTML size, Flash content.

What We Check

We check HTTP status, redirect chains, compression (GZIP/Brotli), HTTP/2 protocol, HTML size, and presence of obsolete technologies (Flash).

Individual Checks

HTTP Status

error

Checks HTTP response status code.

Example: 200 OK
Best practice: 200

Redirect Chain

warning

Tracks redirect chains. Long chains slow down loading.

Example: A → B → C → D
Best practice: ≤2

GZIP/Brotli/Zstd

warning

Verifies server compression (GZIP or Brotli).

Example: Content-Encoding: br
Best practice: gzip/br/zstd

HTTP/2

notice

Checks if server uses HTTP/2 protocol for faster loading.

Best practice: HTTP/2+

HTML Size

warning

Measures HTML document size. Oversized pages load slowly.

Best practice: <500KB

WWW Consistency

warning

Checks if www and non-www versions redirect to the same URL.

Example: www.site.com → site.com
Best practice: Same destination

Favicon

notice

Checks for favicon icon in browser tabs and search results.

Example: <link rel="icon" href="/favicon.png">
Best practice: Present

Deprecated HTML

warning

Detects deprecated HTML tags like font, center, marquee.

Example: <font>, <center>, <marquee>
Best practice: None

llms.txt

notice

Checks for llms.txt file for LLM/AI discoverability.

Example: /llms.txt
Best practice: Present

Analytics

notice

Detects analytics tools (Google Analytics, GTM, Matomo, etc.).

Example: gtag.js, gtm.js
Best practice: Present

Breadcrumbs

notice

Checks for breadcrumb navigation for better UX and SEO.

Example: Home > Category > Page
Best practice: Present

Iframes

notice

Detects iframes — content inside is not indexed by search engines.

Example: <iframe src="...">
Best practice: None

Why It Matters

Technical issues can block indexation or slow down loading. GZIP compression, HTTP/2, and proper redirects directly affect user experience.

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